Special Events
43 Percent of Planners Expect Stronger 2014, Special Events Research Says

43 Percent of Planners Expect Stronger 2014, Special Events Research Says

According to the annual event industry forecast from Special Events magazine, 43 percent of respondents predict they will create more events in 2014 than they did in 2013, while 37 percent say they will create the same number and 6 percent expect to create fewer.

Special Events will soon release its annual event forecast for 2014. The study, conducted by Penton Research, polled both independent and in-house event planners to learn their predictions for their event roster in the new year.

Among the findings:

  • Approximately four in ten respondents (43 percent) expect to stage more special events in 2014, relative to 2013. Just over a third expect their event count to remain the same (37 percent). Only 6 percent expect

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