Special Events

In brief for August 1, 2007

Loews helps Modest Needs grow New York-based Loews Hotels will aid charity Modest Needs--which uses the Internet to help donors aid individuals in need--in opening a Canadian office. Loews made the announcement at a press conference Monday at the Loews Hotel Vogue in Montreal during MPI's World Education Conference. The partnership with Modest Needs signals Lowes' ongoing commitment to its "Good Neighbor" corporate philantrophy policy, launched in 1990 ...

Planners give shuttles short shrift Meeting planners rank air and ground transportation last in importance in contributing to the success of their events, according to a study released Monday by Boston-based ground transportation management company BostonCoach, with venue, production and entertainment, and staffing as the top three, followed by food, hotel selection and finally transportation. "Transportation represents the very first and very last impression an attendee has of an event," said Catherine Chaluet, BostonCoach senior vice president of events, "and we know from previous research that the view of people who attend events and meetings is colored by the travel experience they have coming and going. By paying such little attention to the transportation, meeting planners are taking a big chance that transportation troubles will jeopardize the overall success of their events" ...

Red carpet ready You've whitened your teeth and smoothed out your forehead, but is your figure ready for red-carpet runways to paparazzi-laden parties? New York-based fitness trainer Alex Reznik offers a workout that ensures "flashbulb arms and red-carpet shoulders," WWD reports.

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