Special Events

In brief for July 11, 2007

See you in Picchu Incentive planners have a new list of "must-see" destinations: The new "seven wonders of the world" were announced Saturday in Lisbon following a global online vote. Along with Machu Picchu in Peru, Mexico's Chichen Itza, the Great Wall of China, Brazil's Statue of Christ the Redeemer, India's Taj Mahal, the Colosseum in Rome and Jordan's Petra all made the list ...

'Green' directory launched The Green Meetings Council, Green Global Village and IMEX announced last week that they are launching the "The Green Suppliers Directory," an online database to help event and meeting planners check out the "eco" credentials of listed suppliers. Listings are free of charge and available to all sizes and types of business worldwide. For more information, click here ...

What is the other guy doing? In-house event planners need to keep an eye on the competition's events or risk losing attendee interest in their own, says Judy Allen, author of the new book "The Executive's Guide to Corporate Events & Business Entertaining." Using the same destination or entertainment that a competitor has used means your event is likely to be bypassed as old hat. Further, your event must match the caliber--in style, creativity and impact--in order to draw guests, particularly if they know they will be solicited for business. For the full story, see the July issue of Special Events Magazine.

Photo by iStockphoto.com/ (c) David Mason

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