Starwood to boost brands Hotel giant Starwood Hotels & Resorts Worldwide is hosting meetings with the media and investors this week in New York to outline the company's brand-based marketing strategy, which will move from price-based competition and "bed wars" to focus on the power of its brands, which include W, Sheraton and St. Regis. For a story on Starwood's s Global Conference, which used vivid branding events to showcase the new initiative to Starwood general mangers and owners, see the June cover story in Special Events Magazine ...
Hurry--Buyers' Guide listings due tomorrow! May 25 is the last day to complete your free listing form to be included in the 2006 edition of the Special Events Magazine Buyers' Guide. Available in print in July and online all the time, our Buyers' Guide makes it easy for event producers to find exactly the products they need in any of 300 categories tailored specifically to the event industry. Listings are free to manufacturers, associations and party rental operators. To fill out the form for your company, click here.
WHTI restrictions could slow The deadline for the Western Hemisphere Travel Initiative (dubbed "WHTI")--which would require all travelers to and from the Americas, Caribbean and Bermuda to have a passport or other ID document as of January 1, 2008--might be postponed. Under an amendment introduced in the U.S. Senate last week, the new deadline would be June 1, 2009. The extension, which has been championed by groups including the International Association for Exhibition Management, allows organizers of exhibitions and events who are especially dependent upon visitors and exhibitors from Canada and Mexico to have sufficient time to ensure that all of their audiences are properly informed and prepared for new travel documentation requirements.
Photo by Frontline Photography