Special Events
TIPS FROM THE TOP: Future Vision Survey

TIPS FROM THE TOP: Future Vision Survey

ON JAN. 11 IN NEW ORLEANS, NEARLY 150 BUSINESS LEADERS IN THE SPECIAL EVENT INDUSTRY GATHERED AT HARRAH'S CASINO DURING THE SPECIAL EVENT 2001 TO DISCUSS IMPORTANT TRENDS. HERE'S WHAT WE ASKED AND WHAT THEY TOLD US AT THE FUTURE VISION LUNCHEON, SPONSORED BY NEW YORK-BASED BIZBASH.COM.

What are some practical solutions to the current labor shortage?

Outsource to freelancers

32%

Solicit interns from local schools

22%

Increase pay rates

16%

Offer flex time

16%

Offer job sharing

10%

Recruit employees from competitors

4%

How do you compensate employees in our industry with its erratic workdays?

Offer “combat pay” bonuses

39%

Offer comp time

34%

Offer flex time

27%

Have you ever had your intellectual property stolen by a client, competitor or former employee?

Yes, by a client

39%

Yes, by a competitor

35%

Yes, by a former employee

22%

Never by anyone

4%

Do you charge clients for design and creative services?

Yes

48%

No

52%

If so, how do you establish their value?

I charge based on our hourly rate

36%

I use a set fee

32%

I charge a percentage of the job's estimated value

32%

How do we demonstrate the value of our services to clients when increasing expenses force us to increase prices?

Charge the client a separate creative fee

50%

Itemize for the client the cost savings of using an event professional

50%

It can't be done

0%

Commissions/kickbacks/overrides/referrals:
Which are fair?

Commissions are fair

44%

Referral fees are fair

35%

Kickbacks are fair

10%

None of the above is fair

10%

If so, how much is fair?

5%

15%

10%

53%

15%

12%

20%

6%

25%

3%

None of the above is fair

12%

How can small companies compete against larger companies to boost market share?

They can offer personalized service

48%

They can offer direct contact with company principals

38%

They can offer lower prices

14%

They cannot compete against larger companies

0%

Has your company embraced e-commerce?

Yes, to a large extent

18%

Yes, to a limited extent

57%

No

25%

If so, is it helping build your business, or is it bringing new competitors into your marketplace?

It is helping build our business

59%

It is not helping build our business

17%

It is bringing new competitors to our marketplace

17%

It is not bringing new competitors to our marketplace

7%

How is technology shaping your business?

It is making our business more efficient

30%

It is giving us new capabilities to serve clients

28%

It makes staff more productive

23%

It saves money

20%

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