Clients prefer interactive experiences rather than "simply getting in front of consumers and talking to them," management says. "From social media integrations to gamification and digital technologies, it is now essential to ensure consumers or guests are not only immersed in the experience, but a part of it as well."
Register to view the full article
By registering for Premium Content on Special Events, you can gain instant, insider access to news, articles and reports created just for special event professionals. Registering is FREE, easy and quick, and it helps us develop better editorial for you.
Already a member? Log in.