Special Events
A discreetly branded wall welcomes guests at an event designed by Barkley Kalpak Agency Photo by Cameron Toth

A discreetly branded wall welcomes guests at an event designed by Barkley Kalpak Agency. Photo by Cameron Toth.

Divine Decor: A Brand-New Party

Though the corporate logo still has its rightful place in event decor, savvy event designers are looking beyond the icon, focusing more on what the company represents intrinsically.

For corporate event designers and marketers, the “product” is the event itself, and incorporating a client’s brand is an all-encompassing affair—which, if done right, will impress indelibly. “One challenge we’ve faced is how to brand an event while still keeping the sense that it is a celebration, or just a really cool party,” says Lizz Torgovnick, managing director of New York-based Sequence Ev

TAGS: Decor
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