For corporate event designers and marketers, the “product” is the event itself, and incorporating a client’s brand is an all-encompassing affair—which, if done right, will impress indelibly. “One challenge we’ve faced is how to brand an event while still keeping the sense that it is a celebration, or just a really cool party,” says Lizz Torgovnick, managing director of New York-based Sequence Ev
Register to view the full article
By registering for Premium Content on Special Events, you can gain instant, insider access to news, articles and reports created just for special event professionals. Registering is FREE, easy and quick, and it helps us develop better editorial for you.