Event producers are bullish on corporate events for 2019, according to the latest Special Events forecast.
Special Events magazine has just released its 2019 Corporate Event Forecast. Results show that some 96 percent of respondents predict they will stage the same number or more corporate special events in 2019 than they will this year. Only 3 percent say they expect to stage fewer corporate events next year than they will this year.
Special Events polls its readers every year to forecast the corporate special events market.
Four in 10 respondents expect their organizations’ budget allocations for staging corporate special events to increase in 2019, the Special Events survey says. More than a third—39 percent—expect their budget allocations to remain flat. Overall, the typical respondent expects an average 2.6 percent budget increase.
In terms of measuring ROI, the majority of respondents—62 percent—report their organizations attempt to measure ROI of their special events. An additional 16 percent are considering doing so.
The most commonly used methods for measuring ROI include response from attendees (63 percent), new client leads (61 percent), total attendance (61 percent), client retention (56 percent), and revenue (55 percent).
See the full story in the summer issue of Special Events. Not a subscriber? We can fix that—just click here.