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M&Ms make the hues news with ad launch eventThe launch of a TV ad campaign for M&M candies was a sly blending of humor and branding at an event staged Thursday by Hollywood-based Rabin Rodgers Inc.... |
GUEST ROOM WITH TCI'S LINDA HIGGISON
Since her start in 1969 selling bus tour tickets at a Washington hotel, Linda Higgison has shown an uncanny ability to foresee and adapt to the evolving event and meetings industry. She is now CEO of Washington-based the TCI Companies, a multi-million dollar firm that ...
...THE LAST WORD: COLJA DAMS OF VOK DAMS
For Colja Dams, taking his German-based company's event expertise international means more than simply setting up satellite offices. There's also the matter ...
...GALAS: EXTRAORDINARY EVENTS BUILDS HONG KONG'S BRAND
For the Hong Kong Travel Bureau's re-branding launch, it wasn't just the meaning of the message — that today's Hong Kong is a dynamic fusion of old and new, East and West — but the volume of the voice ...
...THE LAST WORD: CHRIS JANESE OF TBA ENTERTAINMENT
WHILE MOST SEGMENTS of the event industry have reported market shifts since the first signs of a global economic slide, Chris Janese says the past three years have had a particularly ...
...Imagination snags show design for 3 FoMoCo brands
London-based event design and communication firm Imagination announced today that it has been named the global design agency for all exhibition design...
THE LAST WORD: MICHELE REDROW OF CARSON GROUP
Michele Redrow may have left the business of shopping center marketing to settle down to marriage and motherhood in the early '90s. But the switch to a stay-at-home life didn't last long. From the time she made the decision to leave her in-house job ...
...CORPORATE EVENTS ARE SPENDING SMART
AFTER A STEADY stream of bad news — a floundering stock market, war worries, financial scandals, the specter of SARS — it's no wonder that corporate event professionals aren't in the mood to party.
As a Special Events Magazine survey taken early last month shows, in-house corporate event pros are far more likely than the event industry as a whole to see a continued downturn in events this year....
GUEST ROOM WITH PGI'S C.B. WISMAR
A CHANGING WORLD demands changes in corporate events. Here, the executive vice president/development for powerhouse event and communications agency PGI outlines the new event essentials.
...GLOBAL TRENDS IN EVENT MARKETING
The dynamic balance between individual market demands and global economic forces presents constant challenges to event marketers...
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