NEW OPPORTUNITIES, new pressures — DMCs are in the same state of flux as all segments of the special event industry. Offering his global perspective is Matthew Sheppard, chief operating officer of Alexandria, Va.-based Destinator by PGI, with...
WHAT BETTER WAY to give preferred meetings clients a taste of your properties' culinary talents than by letting them experience your top toques in action? Such was the bright idea behind Festivex Special Events' “Iron Chef” theme dinner for client...
WHEN COSMETICS COMPANY BPI approached David Skovron to design the July launch of L'eau Bleu D'Issey, a new men's fragrance from fashion label Issey Miyake, he knew he needed to catch the eye — and nose — of his audience. The president of New York...
YOU DON'T ASK for cola when you're thirsty; you ask for “Coke” or “Pepsi.” Do you want coffee or “Starbucks”? Would a plain shirt or one with your favorite sports team logo be more memorable...