L.A.'s Petersen Automotive Museum was in the shop for 15 months for extensive renovation. So when it was time to take the museum out for a re-opening spin, the team at RG Live Events revved up a creative event team to deliver a stunning celebration gala.
Guests arrived at the museum to find an event that keyed upon both the museum's striking new façade and textural elements of the automobile. "I was inspired by the fluidity of building’s facade and wanted to bring the excitement of the exterior into the event space we constructed for the gala," explains RG executive producer Diana Rayzman.
After making their way past the custom step-and-repeat, guests entered a dramatic tent perched on the third level of the museum’s parking structure. The 82- by-196-foot clear-top Losberger structure, provided by Town and Country Event Rentals, was a showcase for gleaming chrome decor and mirrored tabletops from Revelry Event Designers. The Images by Lighting team washed the room in a vibrant "Petersen Red," which segued into deep blues and purples to complement the entertainment.
The evening's entertainment presented a visual interpretation of automotive history through a mix of live entertainment and 3D projection, including images from the Petersen's collection. Acts ranged from Great Gatsby-era "feather girls" to disco to the "Uptown Funk" finale, which brought guests to their feet.
RG Live Events www.rglive.com