Rental Essentials: Rental Pros Create Trade Show Showstoppers

By Christine Landry

Give trade show-goers something to talk about. These rental companies did just that at The Special Event 2008 in Atlanta and 2007 in Los Angeles. Their...

The Last Word: Herb and Betsy Stone are Fine Linen's First Couple

By Natasha Garber

They tried full-service party rental not once, but twice. Herb and Betsy Stone built two successful event rental companies, Sisters in San Francisco and...

Classic Picks up Hamptons Outlet, Fetes Event Industry

Los Angeles-based rental giant Classic Party Rentals announced yesterday that is has acquired Water Mill Party of Water Mill, N.Y., which primarily serves the upscale Hamptons market....

Rental Essentials: Winning the Warehouse Space Race

By Lisa Hurley

How big is the average party rental warehouse? Not big enough, most rental operators agree. Finding creative ways to use space efficiently pays off big,...

Rental Essentials: Laser Charting to Measure Event Sites

By Glenn Novack

I am sitting here on what has to be the most beautiful day of the year in Santa Barbara, Calif. My crew is busy setting up a wedding tent in the lower...

ARA Names Event Leaders to Executive Committee

The American Rental Association, based in Moline, Ill., announced that it has named the following event rental leaders to leaderships roles within the association. ...

Secrets to Controlling Costs in Event Rental

Orders are flowing in, inventory is flowing out, but you have to ask yourself, “Am I making any money?” ...

Classic Expands in Phoenix Market

Los Angeles-based Classic Party Rentals, the biggest event rental company in the U.S., has announced the acquisition of Red Hot Rentals, based in Phoenix. ...

Rental Essentials: Party Rental Companies show Marketing Mojo

By Christine Landry

Marketing matters, but it's not easy. If it were, then businesses would all make huge profits quickly and retire early, says Steve Kohn, president of...

Classic Buys 523's Outlets

Los Angeles-based Classic Party Rentals, the biggest event rental company in the U.S., announced today that it has acquired all five party rental outlets owned by 523 Capital of San Francisco....