Special Events
In Brief: Picnics Hold Appeal, IFD's Floral Forecast, How iPads are Changing Events

In Brief: Picnics Hold Appeal, IFD's Floral Forecast, How iPads are Changing Events

Some 58 percent of caterers responding to a recent online poll from Special Events say that picnics remain a hit with their clients.

Picnics still hold appeal, caterers say Some 58 percent of caterers responding to a recent online poll from Special Events say that picnics remain a hit with their clients. The cozy appeal of picnics and the desire on the part of many clients to avoid the appearance of extravagance prompted many caterers to add picnics to their repertories over the past two years, at events from ranging from bridal receptions to board meetings. A total of 19 percent of respondents say the trend is starting to cool off, and 22 percent of respondents say they don't offer picnics …

IFD shares floral trends blooming for 2011 Floral trends for 2011 will include arrangements featuring a rich mix of pinks and reds; tranquil palettes of white, blue, violet and green; and earthy, spice tones of browns, greens and oranges. The forecast comes from the International Floral Distributors; for a copy, click here

TBA looks at iPad power Event marketing powerhouse TBA Global studies how iPads are changing the face of event marketing and corporate meetings in a whitepaper released today. Among the topics covered: how iPad apps can extend engagement over time, a review of the top five tablets, and tips and best practices for leveraging iPads to better engage consumers, B-to-B audiences and employees. To download the whitepaper, click here.

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