The chain of Nike sportswear stores now offers a unique event experience. The newer outlets--in Atlanta, New York, Minneapolis, San Francisco, Westchester, N.Y., Farmington, Conn., and Eugene, Ore.--feature the Nike iD Studio, where guests can design and create their own unique footwear and apparel.
The event space is free with purchase of gift cards for every guest and can be reserved after-hours with the option of catering and a DJ. In some markets, valet parking is also available.
Guests design their clothing at the event; the product can then be picked up at the store or shipped to guest within two to four weeks.