These days, clients are seeking the coveted "wow" factor--and rightly so.
As event professionals, it should be our goal to go above and beyond our clients’ expectations to put together the night of a lifetime, not only for them but for their guests as well. For most events, all of the guests have taken time out of their schedules and made the trip--why not give them an experience they’ll never forget?
By incorporating luxury details throughout an event, you can truly "go big" and blow everyone away with the design and guest experience. Destination events are especially ideal, as you can take advantage of the savings from a smaller group and invest in breathtaking touches to keep everyone dazzled.
In many instances, our clients expect to have an outdoor fête, which is especially fun as you can play with lighting, candles, and the natural vegetation to transform an event space into a dream come true. One of the designs we like to incorporate into our events is that of "scenes," where guests get to experience a number of different spaces throughout the night. Just as they’ve finished taking in one spot, we pull back the curtain and the next design keeps the "wows" coming.
In addition to fabulous decor, we also like to bring in a variety of entertainment to keep everyone engaged throughout the festivities, as well as interactive food stations. Ultimately, there are numerous ways to give guests something to do while they’re enjoying their time (other than dancing, of course!).
Better yet – look for ways to personalize those details in a way that speaks to the client. For example, we brought in an ice cream cart for one of our weddings to surprise the bride, who was a self-professed sweet tooth. She loved it, as did all of the guests!
When working with clients who want a luxury event, the first step is to break down what they love and look at ways to incorporate it on a grand scale. With the right professional team, they can help shape and guide the vision and nail down exactly what they want. Get an idea of favorite foods, beloved places to travel, colors, and anything else that could help drive the design. Be sure that your team is filled with professionals who are familiar with this caliber of work – the sky is limit when you have a group of like-minded creatives working together!
Luxury touches can really boost an event to go above and beyond expectations. If you’re looking for the "wow" factor, get creative and look for ways to truly surprise and delight guests!
Fabrice Orlando is CEO of Cocoon Events Group, a luxury event planning company based in Marrakech, Morocco, that specializes in high-end weddings and special events worldwide.
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