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Peter McGrath

Senior Vice President, Creative, FreemanXP

Peter McGrath is senior vice president, creative, for FreemanXP.


He provides creative development and leadership across all facets of Freeman creative design including idea generation, talent development, concept design, creative direction, and experience design. Prior to joining Freeman, he spent more than 25 years as a creative leader at the Walt  Disney Co., most recently as executive of creative development for the Creative Studio of Walt Disney Imagineering.

He is a member of the Freeman Design Leadership Council, a team of 10 design-thinking leaders, who bring a unique, transformative point of view to help Freeman and its customers battle complacency, risk-adversity, and challenge  time constraints to invent new ways of inspiring change.

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