7. Rob Barber, Vice President, Modular Systems + R&D
t the end of the day, we are a group of creatives and creatives need to create, so when our industry and the world paused…we ran!
We ran toward opportunity. And, while we never asked for this, the downturn afforded us the opportunity to create, reinvent, and reengage our team into something that became two new companies with entirely new products. I am speaking on behalf of the entire ATOMIC family and our two new companies when I say: We were energized, smiling, and creating in a time when there was absolutely no reason to be happy, joking and creating. We all had so many difficult decisions and emotions, both personally and professionally, to process. These were some of the toughest decisions we ever had to make, yet it was awesome and somewhat therapeutic to focus on creating and designing.
I’m beyond proud of our entire ATOMIC family, their commitment, their energy, and their accomplishments during a time when the entire live event industry was on lockdown. Our entire company has restructured, retooled, reinvented, and refocused on the future. We’re stronger and more poised than ever.
If the past four months have been any indication of what is to come in 2022, then the fog has lifted and the future is bright! Event professionals are diligent, resourceful, and resilient.