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Special Events

In brief for April 11, 2007

Are your events showing their age? Special Events Magazine is looking at corporate events (incentives, awards ceremonies, etc.) developed with Generations X and Y in mind and how they differ from Boomer events. To share your stories with us, please click here to send an e-mail that includes your name, company, city and a brief description of your event …

Starwood launches event auction Starwood Hotels is introducing a new online auction Web site where members of its loyalty program can use their "Starpoints" to bid on exclusive, "once in a lifetime" experiences, the company says. Among the options in the "Moments by Starwood" program: a private pre-show sound-check with pop singer Justin Timberlake, a tour of late artist Georgia O'Keeffe's home, and a ringside seat at the May 5 Oscar de la Hoya/Floyd Mayweather Jr. fight plus a private after-party. "We want to make an emotional connection with our members that extends outside of our hotel doors by providing them with rich experiences that go beyond the world of upgrades and free flights," says Starwood vice president of marketing loyalty Robin Korman. "'Moments' is designed to play to people's passions with amazing events that are available only to our members" ...

Bring the family Meeting planners are increasingly adding family-friendly events to business meetings. Trends such as single-parent families, the rise of women executives and the growning encroachment of work into personal life are making business travelers more likely to bring family along on business trips. Hotels are gettting in on the act; Hyatt lets parents check their children into "Camp Hyatt," where the kids can learn the hula or search for Native American arrowheads, depending on the locale.

Photo by Sharon Horrocks

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