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Webinar live date: December 4, 2019 at 2pm ET / 11am PT
Event Marketing. What does it mean? Too often, the event marketing discussion focuses mostly on event promotion. But the average B2B organization spends 40% of its marketing budget on live events, so we know that an event marketing strategy needs to encompass more than just audience generation. During this discussion we’ll uncover why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.
In this live session, we’ll answer these questions:
- What does event marketing mean and what does an integrated marketing program look like?
- Which event types are best suited to enhance each phase of the buyer and customer journeys?
- How will integrating events into the broader marketing mix optimize their impact?
Manager, Event Marketing, Cvent
Senior Director, Event Cloud Marketing Campaigns, Cvent
Content Director, MeetingsNet
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