You read that right--if you are designing events that appeal to the subconscious and touch the senses, you're on the right track.

...

Tweet me! Like us! Follow us! Tag our clever hashtag! As marketers and event planners, we are populating our event promotions and collateral with various social media buttons and calls to action. But what value does this bring? How is it measured...

The longest-running special event conference and trade show--The Special Event--celebrated its 30th anniversary in Anaheim, Calif., with an exhibition that ran Jan. 6-8, 2015.