Balancing rising costs with client satisfaction is a fine line to walk. On one hand, you must protect your business’s profit margins at all costs. Yet, extreme pricing hikes and surprise fees aren’t a recipe for happy customers.

Self-care often takes a hit during busy season

I belong to a generation of loners. I’m X: one of the “The Forgotten Generation,” and us Xers wear our exclusionary mantle with pride.

Unpredictability is best avoided in business, so you must learn how to use each stage of the marketing funnel to your advantage as soon as possible.