We spoke with creative professionals across the industry to see how they’re using the last weeks of 2020 to prepare for a more fruitful 2021. Here’s what they had to say. 

In a year that left many feeling alone, association membership is a port in the storm, a safe haven to call home while you figure things out. 

A lead magnet or freebie is a valuable piece of content that you give away for free in exchange for your ideal customer’s email address. 

With 2021 just around the corner, it’s an advantageous time to make necessary adjustments to ensure your business is primed and ready for whatever may come. 

There is a lot to keep up with when leading a company, and, if you don’t have the right systems in place, all of this work can come at the expense of new clients.

Looking back can help you avoid making repeat mistakes or show you the best way to approach a previously-faced challenge with foresight.

Taking care of ourselves

Your website and social media are channels to build connections and engage with your target market, but if you’re not communicating on their level, they’ll likely move on to someone who “speaks their language.”

We should be preparing our businesses to take on whatever may come our way. 

The career of Heather Rouffe of Atlas Event Rentals adds up to success