As you grow a following on popular social media sites, you have the opportunity to secure more sales and, most importantly, more profit.

Your network is filled with people who are ready to tout your good name—and they don’t even need to be in the special events industry.

With so much time passed since the last time we donned a real-life name tag, are we even ready to start networking in person again? Will it be everything we remember, or will it look notably different in a post-pandemic context? 

If Instagram Reels is still a foreign concept to you, don’t worry—it’s never too late to harness the value of video content on social media. Plus, it can be a lot of fun producing bite-sized content for your audience.

Technology will remain a high priority in 2021, here’s what you need to know.

You need a few low-maintenance digital tools that are reliable and fit your business needs so you can focus on working in your business instead of on it.

The changes ushered in by 2020 go well beyond standard typical algorithm changes and newsfeed saturation.

Special Events is seeking photo submissions for upcoming publications.

Fundraising galas are turning to the power of virtual.