MIKE BERK, president of Carol Stream, Ill.-based M&M Party Rentals, knew two years ago that he needed a new way to reach out to customers. "As our business has expanded, 90 percent of it is done on the phone," he explains. "We can't get...
HOW DO YOU design a garden-themed party that's neither flowery nor feminine? Think green. And think tools. This approach worked for Prospect, Conn.-based Parties with Pizzazz, which last spring created a surprise party for a man celebrating his...
Themes from the American Southwest resonate with Europeans THE AMERICAN SOUTHWEST wowed the Old World at a gala dinner for a large retailer from the United Kingdom. Southwest Events Etc., a Scottsdale, Ariz.-based destination management company...
Unique Tabletop Rentals, Bellflower, Calif.-based suppliers of fine china, and Resource One, a linen rental company in Reseda, Calif., plan to merge on Sept. 1 to expand their line of products nationally. The new company-Unique Event Resource-will...