AT FIRST, the guest of honor didn't even want a birthday party. But that sentiment didn't last long...

SIXTY EXECUTIVES FROM a Fortune 500 firm were trapped in an intensive three-day conference. A company vice president was wise enoughto realize that these button-down types could go ballistic without some R&R. But how to offer food, drink and...

HOW FAST CAN you put together an upscale corporate press conference and reception for 250 guests? For Gary Baker, event specialist with Sausalito, Calif.-based Melons Events, the answer is 10 days. In fact, the client contacted the firm only 10...

Who says event planning can't be fun? That's the whole reason Moshe Aelyon started his Westport, Conn.-based Mosaic Event Planning & Catering four years ago. "I was having more fun planning parties and entertaining friends," he says, "than...

WHEN DESIGNER Julie Ford first told her co-workers at An Occasion to Remember about the site they would be using for a gala event, their reaction was swift: "Are you crazy? What a dump!" "They swore to have me committed," says Ford...

THE CHALLENGE? Keeping a 22-year-old fund-raiser fresh while pleasing a sophisticated clientele-all without breaking the bank. The solution? Using a little savoir-faire...

When it comes to dealing with clients, "everything is a little bit different for weddings," says Jay Ellis, owner of Ellis Tents & Events...

EVERY WEDDING IS loaded with challenges, whether it's a hard-to-please bride, a remote site or transporting guests smoothly. For a weekend wedding on a small island off the coast of Los Angeles, Long Beach, California-based A Great Event greeted...

ON SELLING "Everyone in my company is cross-utilized. My salespeople operate and my operators sell. This way everyone gets to see events through to the end. We are always trying to find new business. Once you stop those sales calls, you stop the...

To see a bright future, one must have a clear vision of the past. To ensure that 600 top donors of Northwestern University could see the benefit of their continued financial support, Chicago-based G/M! Productions crea-ted a fund-raising event...