HOW FAST CAN you put together an upscale corporate press conference and reception for 250 guests? For Gary Baker, event specialist with Sausalito, Calif.-based Melons Events, the answer is 10 days. In fact, the client contacted the firm only 10...

Who says event planning can't be fun? That's the whole reason Moshe Aelyon started his Westport, Conn.-based Mosaic Event Planning & Catering four years ago. "I was having more fun planning parties and entertaining friends," he says, "than...

WHEN DESIGNER Julie Ford first told her co-workers at An Occasion to Remember about the site they would be using for a gala event, their reaction was swift: "Are you crazy? What a dump!" "They swore to have me committed," says Ford...

THE CHALLENGE? Keeping a 22-year-old fund-raiser fresh while pleasing a sophisticated clientele-all without breaking the bank. The solution? Using a little savoir-faire...

When it comes to dealing with clients, "everything is a little bit different for weddings," says Jay Ellis, owner of Ellis Tents & Events...

EVERY WEDDING IS loaded with challenges, whether it's a hard-to-please bride, a remote site or transporting guests smoothly. For a weekend wedding on a small island off the coast of Los Angeles, Long Beach, California-based A Great Event greeted...

ON SELLING "Everyone in my company is cross-utilized. My salespeople operate and my operators sell. This way everyone gets to see events through to the end. We are always trying to find new business. Once you stop those sales calls, you stop the...

To see a bright future, one must have a clear vision of the past. To ensure that 600 top donors of Northwestern University could see the benefit of their continued financial support, Chicago-based G/M! Productions crea-ted a fund-raising event...

SUCH WAS THE case for a high-end wedding produced by Kathy G. Mezrano, owner of Kathy G. & Company, a catering firm in Birmingham, Alabama. The wedding, held at Birmingham's Pine Tree Country Club, for which Mezrano is the in-house caterer...

WHEN YOU SMELL popcorn and see cotton candy, you might fondly recall a carnival from your childhood days. Not so for Richard Magid, president and owner of Famous Firsts Ltd. in Pompano Beach, Florida. He recalls one of his most successful-albeit...