EVERY WEDDING IS loaded with challenges, whether it's a hard-to-please bride, a remote site or transporting guests smoothly. For a weekend wedding on a small island off the coast of Los Angeles, Long Beach, California-based A Great Event greeted...
ON SELLING "Everyone in my company is cross-utilized. My salespeople operate and my operators sell. This way everyone gets to see events through to the end. We are always trying to find new business. Once you stop those sales calls, you stop the...
To see a bright future, one must have a clear vision of the past. To ensure that 600 top donors of Northwestern University could see the benefit of their continued financial support, Chicago-based G/M! Productions crea-ted a fund-raising event...
SUCH WAS THE case for a high-end wedding produced by Kathy G. Mezrano, owner of Kathy G. & Company, a catering firm in Birmingham, Alabama. The wedding, held at Birmingham's Pine Tree Country Club, for which Mezrano is the in-house caterer...
WHEN YOU SMELL popcorn and see cotton candy, you might fondly recall a carnival from your childhood days. Not so for Richard Magid, president and owner of Famous Firsts Ltd. in Pompano Beach, Florida. He recalls one of his most successful-albeit...