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Special Events
'50' Big Event Companies Share Top Trends: Part 2
Lisa Hurley Sep 26, 2017

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ASU GSV event from AgencyEA
Photo courtesy Agency EA

ASU GSV event from AgencyEA.

AgencyEA activation for Clif Bar
Photo courtesy AgencyEA

The AgencyEA activation for Clif Bar. "It’s no surprise that 'data' is the buzzword of 2017, but it’s what differentiates event and experiential marketers from their competition," management says.

Hampton event from AgencyEA
Photo courtesy AgencyEA

Hampton event from AgencyEA. "In an overcrowded market, it’s more important than ever to deliver measurable experiences that truly resonate and connect with target audiences. Through analysis of past events and audience observation, event marketers can leverage these insights to drive brand connection and action. Ultimately, good data provides the ‘why’ behind all event strategy and execution.”

Intuit event from AgencyEA
Photo courtesy AgencyEA

Intuit event from AgencyEA.

AgencyEA for RIC
Photo courtesy AgencyEA

Rehabilitation Institute of Chicago event by AgencyEA.

Hilton Worldwide Tru event
Photo courtesy AgencyEA

Hilton Worldwide Tru event by AgencyEA.

Welcome to Brooklyn
Photo courtesy Cerbelli Creative

An event from Cerbelli Creative brings Brooklyn to the party.

Arty party
Photo courtesy Cerbelli Creative

A fabulous fountain from Cerbelli Creative.

Stunning entertainment from Cerbelli Creative
Photo courtesy Cerbelli Creative

Stunning entertainment from Cerbelli Creative.

The power of content
Photo courtesy E=MC2

E=MC2 Events shows off its content creation prowess.

The power of creative
Photo courtesy E=MC2 Events

A dramatic creative concept from E=MC2 Events.

Technology mapping from E=MC2 Events
Photo courtesy E=MC2 Events

Technology mapping from E=MC2 Events.

The power of creativity
Photo courtesy E=MC2 Events

A creative rendition from E=MC2 Events.

Solo Yet Together
Photo courtesy E=MC2 Events

The theme "Solo Yet Together" from E=MC2 Events.

Customer event from Extraordinary Events
Photo courtesy Extraordinary Events

A customer event from Extraordinary Events. "We pride ourselves in maintaining relationships with longtime clients," management says, which includes shareholder meetings for CEMEX, events for Mary Kay, SteelHouse and PriceWaterhouseCoopers, a Costa Rica incentive for Mueller Corp., as well as a series of press launches for BMW.

Extraordinary Events at Dolby
Photo courtesy Extraordinary Events

"Speakers are being replaced by influencers, and their 'talk' is limited. TED has come home to the corporate market," management says.

Extraordinary Events event for Mary Kay
Photo courtesy Extraordinary Events

Event pros face challenges: "In our world, the trend of 'we do it all in-house' is disturbing as it is taking away from the expertise of true event planners. The RFP process is equally stressful, as 'cut and paste' or incomplete information makes responses inadequate," management says.

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