corporate dinner Photo by Kzenon / © Getty Images

Corporate Chief Sings Praises of Business Events

SAP CEO Bill McDermott sings the praises of corporate events and meetings.

Tired of corporate events being dismissed as "frills"? Take heart—and take this article to your corporate honcho. No less than Bill McDermott, CEO and a member of the executive board of software giant SAP, sings the praises of corporate events and meetings:

There is no doubt that great things happen for companies and for economies when people come together face-to-face. From a dinner for 10 to a conference for 10,000, meetings are where brands are built and relationships are forged; where hearts are won and minds are open; and where deals close and new opportunities emerge. I firmly believe the winners of tomorrow will be leaders who understand the power of pageantry and invest in that power today.--CNBC

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