For all 12 programs being featured, the team constructed vignette lounges that ran down each side of the space. The team erected 4-by-8-foot-tall signage towers on 4-foot custom bases, which were illuminated and covered with each show’s artwork on Duratran for even light transfer. This created an easy way for the buyers to see where each lounge was located.
For a sophisticated design, the team used tufted white and black leather furnishings for an eclectic edge within each lounge area.
Massive, square-framed tufted white and gray loungers, quarter sofas, high-backed love seats, round ottomans with mirrored middle insets, seating cubes, and matching pyramid-studded, polygon and rectangular mirrored accent tables provided a 3-D element to the geometric design, and allowed the team to create several different lounge configurations.