The motif of squares dominates the two-story space. Why squares? The new camera produces 2.4- by-2.4-inch prints.

ATD Productions and Six Wings Events teamed up last week to help Fujifilm launch its new "Instax Square SQ10" hybrid camera, which creates both instant prints and digital images.

A beautifully branded photo opp.

What's a social media photo worth without a hashtag?

Product branding.

Another example of the event's hashtag ... 

And another.

The journey brings guests to the secret bar area.

The bar offers signature cocktails and hors d'oeuvre--in square shapes, of course.

Here's a new perspective--the fun Sideways Room.

The following day, 30 influential foodies were invited to an exclusive brunch in partnership with Tasting Table. While guests enjoyed a three-course tasting menu by chef Branden McHale, Jackie Gebel (@noleftovers) hosted a hands-on food photography workshop with the Instax Square SQ10.

Attendees receive a Square SQ10 camera.

A guest tries to make her way through a square-mirror maze.