Cross-promotion is key these days to get the ultimate bang for your event buck, says Nadia Digilov, founder of Celebrating in Style in New York. You give vendors much-needed exposure, and they give you discounts — “I scratch your back; you scratch mine,” as Digilov puts it. Here are her cross-promotion tips:
Look for venues that want to tap into a key demographic. Negotiate a discounted (or even better, free) rate for use of the space in exchange for inviting 15 to 100 people who might be interested in the space for their own purposes.
If the catering company you are using wants to boost its business, offer to showcase its promotional material at your event. They get potential new clients; you get a discount on their services.
Don't ditch your event's entertainment just to save money. Instead, keep it short and simple (and cheap!) — ask talent to perform a 10-minute version of an act already in their repertoire. Then pass out their CDs to guests.
Celebrating in Style, 888/441-1174, celebrating-instyle.com
Celebrating in Style