/sites/all/themes/penton_subtheme_specialevents/images/logos/footer.png
Special Events
Alice in Vegas-land: MGM Creates a Wild Wonderland Event
Special Events Staff Dec 01, 2016

1 28

X

1 28

ADVERTISEMENT
Ready for New Year's Eve

The Casino Marketing Department of Aria Resort--the client--tasked the event team with the challenge to produce an unforgettable, five-hour celebration designed to engage 1,500 guests through a complete transformation of the resort’s convention facility.

The date: Dec. 31, 2015--New Year’s Eve!

Staying ahead is key
Kelly McKeon

Customer appreciation events are critical to retaining and attracting gaming customers to this brand.

In the highly competitive hospitality industry, the primary goal is to entice customers from throughout the world to visit your destination, in a marketplace crowded with competition.

Surreal visit to Wonderland
Kelly McKeon

An engaging thematic concept was developed. Guests embarked on a surreal “adventure” and surrendered their inhibitions as they entered the gates of “Wonderland”--a land filled with wonderful and exciting surprises tucked around every corner, hidden in every nook.

A hookah pipe greets guest
Kelly McKeon

A hookah pipe greets guests.

Welcome to Wonderland
Kelly McKeon

The decor for the event was crafted to be an immersive environment to stimulate all of the senses.

Guests began their journey entering the pre-function space designed as a surreal garden.

 

'Living decor' plays a big role
Kelly McKeon

“Living decor” played a significant part in the initial cocktail hour experience.

Ready to play chess?
Kelly McKeon

Ready to play chess?

Nonstop music
Kelly McKeon

Nonstop, high-energy performances by dozens of dancers, singers, and a 12-piece band were featured on a center stage, ensuring all guests had prime viewing, and to bring the entertainment closer to enthusiastic onlookers.

The Wonderland orchestra
Kelly McKeon

The Wonderland orchestra.

Listen to the music
Kelly McKeon

Listen to the music.

Stunning Tea Party
Kelly McKeon

After a lively and spirited cocktail hour in the ballroom atrium, guests traversed through a long passageway designed as The Looking Glass. This passageway served as a transition from the surreal garden into a most exquisite Tea Party.

Decor highlights included:

• an 8-foot hand-held make-up mirror imprinted with “The Looking Glass”

• 3 large, mirrored mosaic trees doused with crystal beads and crimson leaves

• fabrics and oversized poppies dangled from the ceiling

• a 20-foot-long wooden and marble bar

• plush, red velvet banquettes

• a gigantic chess set served as a selfie-station

Closer look
Kelly McKeon

A closer look.

Gorgeous tabletop
Kelly McKeon

A gorgeous tabletop.

Fun detail
Kelly McKeon

A fun detail.

Perfect centerpiece for a tea party
Kelly McKeon

Perfect centerpiece for a tea party.

Tables line the dance floor
Kelly McKeon

The dining room featured:

• 16-foot-long, VIP tables draped in red, textural linens with purposefully mismatched chairs; each long table had red roses, orchids and candlesticks, in an eclectic array of vases

• 72-inch-round tables were encircled with alternating clear, black, and red chiavari chairs, each tied with a unique chair sash

• alternating black and white, textural linens draped each round table and were topped with seven different centerpiece designs with bountiful red roses in large vases or custom-designed structures

• custom-printed menus on hand-held make-up mirrors

• napkins tied as rose buds at each place setting

Screens say it all!
Kelly McKeon

Screens say it all!

Elegant floral display
Kelly McKeon

An elegant floral display.

Stunning staging
Kelly McKeon

And the entertainment begins ...

The Stage/Dance floor Design includes

• 4 dance pods, each thematically decorated, connected with the center stage via a

100-foot diagonal, floor-to-ceiling truss structure

• 160-foot false stage proscenium was constructed, complete with large, LED roses, to highlight the entry of performers after their many costume changes

• rotating panels revealed performers as they emerged from backstage

• 80-by80-foot dance floor was custom designed and printed directly to the wooden surface

On with the show!
Kelly McKeon

On with the show!

Stunning stage
Kelly McKeon

The stunning stage.

Hello, Alice!
Kelly McKeon

Hello, Alice!

A whole new take on the White Rabbit's Pocket Watch
Kelly McKeon

A whole new take on the White Rabbit's Pocket Watch.

The White Queen
Kelly McKeon

The beautiful White Queen.

Sexy singers
Kelly McKeon

Sexy singers.

Oh so Vegas
Kelly McKeon

Oh so Vegas.

Cotton candy descends from the ceiling
Kelly McKeon

After an exquisite meal was served, cotton candy lowered from the ceiling from “dessert chandeliers” precisely coordinated with the service of a colorful plated dessert, leaving guests in a state of sheer delight.

Confetti rains down at midnight
Kelly McKeon

Confetti doused the cheering party-goers at the stroke of midnight.

Next Up
A Royal Fan-Fic Affair
Start Slideshow ›