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The opening of the new Hermes store in Palo Alto, Calif., is marked by a ribbon-cutting--a giant Hermes ribbon, of course.
The 500 guests visit the new Hermes store, then are led to a 6,724-square-foot party tent on the roof of the shopping center.
At the behest of the Hermes family, Gallagher creates a French town out of cardboard.
Elements of the town include a "crackling" cardboard campfire.
Lighting adds depth.
Horse motifs abound, a salute to Hermes' origins as a harness workshop.
A cardboard fountain is complete with leaping "fish."
Not only are the buffets made of cardboard ...
But food is served from cardboard trays, and seats and tables are fashioned from cardboard.
Artists entertain guests.
An artist sketches a guest.
A strolling entertainer in her cardboard accessories (left).
More strolling entertainers. Guests invited to the opening received their invitation in the form of a cardboard pop-up horse inserted in their local newspaper.
When it was time for the professional dancers to take the stage, a giant cardboard horse lets out a whinny.
Professional dancers entertain.
