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Balich Worldwide Shows creates a live performance--for the first time through its Middle East company, Balich Worldwide Shows MEA--for the 22nd edition of the Dubai World Cup, one of the most anticipated meetings on the international horse racing calendar.
The Dubai World Cup’s "home," the Meydan Racecourse and Grandstand, is the world's largest integrated racing facility, with a seating capacity of more than 60.000 spectators.
It is the biggest venue BWS has ever produced a live event in, at 1.5 kilometers (5,000 feet) long, with one of the widest LED screens in the world--a whole football field long.
The Dubai World Cup Show celebrates the world gathering in the place where passion for horses was born. The finest thoroughbreds, the greatest jockeys and spectators have come from five continents to share this experience.
Balich Worldwide Shows created a sequence of entertainment segments that provided a common thread for the whole day, integrating shows and races, using video content, special effects and live performances.
Balich Worldwide Shows stages the Dubai Worldwide Cup in a huge venue.
The team:
Creative Director: Francisco Negrin
Project Manage: Fabrizio Audagnotto
Creative Team: Anghela Alò, Gabriela Flores
Summing it all up: 180 m2 LED screen, 80 drones, 60,000 spectators.
The day ends with a literal bang: The sky was “lit up” by 80 synchronized drones and an unprecedented fireworks display followed by a concert by international superstar Sia.
