THE WORLD WATCHED in awe this summer as the finest athletes competed in the Olympic Games in Athens. But athletes can play the special events game, too. Here, attorney Darcy Bouzeos, head of Chicago-based Darcy L. Bouzeos Ltd., discusses how event...
With today's nonstop schedules, it's unlikely that event guests have time to enjoy a relaxing day at a spa. So why not bring the spa to them? New York-based Spa Chicks on the Go can set up a stylish spa lounge at events, complete with all...
GIVING GUESTS A CHANCE to get into the action is what interactive is all about. But today's interactive event entertainment, whether of the high-tech or high-touch variety, also offers unique opportunities for theming, branding, team-building and...
In April, entertainment promotion powerhouse AEG Live launched its special event division, AEG Live Events. Here, the division's director of business development, Michael Boltzman, discusses event entertainment's return to center stage, and the...
WHAT ONE WORD makes everyone in the event industry shudder? Smaller. “Since 9/11 and the recession, budgets are smaller,” says Judy Weigle, president of Corporate Concerts in Los Angeles. Some events still want major entertainment, but many now...
There is no doubt that there are advantages to having celebrities at events. They certainly attract media attention, can drive ticket sales, help secure sponsors, lend additional credibility and, in general, add an extra element of excitement...
CRAIG LEITNER MAY have leapt into the big leagues when media conglomerate Clear Channel acquired his company Contemporary Group in 1999. But when it comes to producing large-scale events, he still focuses on the small details. “I love doing the...
