The party rental segment is a true touchstone for the health of the special event industry. Who knows better what really happened on site, and when — and if — the bills were paid? So it's a good sign that our party rental pros are feeling positive...

As a stalwart in New York's event production scene, Lance York has felt the force of both 9/11 and the economy's recent slide. But the man behind the marketing plan for New York-based TriServe The Party Rental Co. insists he won't let uncertainty...

Party rental operators look forward to buoyant business in 2003, with 45 percent of respondents to an exclusive Special Events Magazine survey predicting revenue increases of at least 10 percent or more over last year. But to reach those heights...

Of all event professionals, party rental operators are often the first to be asked to cut their prices and the last to be paid. But many party rental pros note that some clients do a far better job than others at making deals that make sense for...

NO MATTER HOW pretty its plates or chic its chairs, a party rental company is measured by its ability to get on the road and deliver the goods. Employing drivers who don't drive safely can make an entire operation crash...

WHEN JIM “SMITTY” Smith says he'll be on the golf course, he doesn't mean working the kinks out of his swing. “I spend probably 60 percent of my days out of the office on site at events,” says the man who shares leadership of Orlando, Fla.-based...

Boy meets girl. Boy and girl fall in love. Boy and girl break up, launch an event rental business together, fall in love again, and eventually marry — and incorporate. It may not be your standard startup story, but it's been a happy tale for Bob...

THEY HAVE PLENTY OF ADJECTIVES TO DESCRIBE THE CURRENT CLIMATE: CHALLENGING. TIGHT. SLOW. BUT ALL THE WORDS ADD UP TO ONE THING — A PARTY RENTAL MARKET EAGER FOR A BUSINESS REBOUND...