When it comes to buying software for your computer, you've probably got the basics down by now. Chances are you're familiar with your operating system, hard-drive size and power capability. But automating your business can pose entirely new...
As Special Events Magazine marks a major publishing milestone — 20 years of service to the special event profession — we turn to 10 top event professionals with at least 20 years' experience in the business. We believe that their long-lived...
As a stalwart in New York's event production scene, Lance York has felt the force of both 9/11 and the economy's recent slide. But the man behind the marketing plan for New York-based TriServe The Party Rental Co. insists he won't let uncertainty...
Whether serving as part of a centerpiece or infusing a buffet with an appetizing glow, table lighting has to add flair without glare. Creative manufacturers are rising to the occasion with budget-conscious, setup-friendly products that provide a...
Party rental operators look forward to buoyant business in 2003, with 45 percent of respondents to an exclusive Special Events Magazine survey predicting revenue increases of at least 10 percent or more over last year. But to reach those heights...
Reaching for the stars is fine for event design, but smart event pros make sure guests have their feet firmly on the floor — wherever that floor may be. Here, top manufacturers talk about today's forward-thinking event flooring, and explain why...
According to Jim Etkin, it was a call for backup that created the boom in his event business. “In the early '80s, we were involved with doing name entertainment like '50s acts, or providing local calypso bands,” says the president of Pembroke Park...
Of all event professionals, party rental operators are often the first to be asked to cut their prices and the last to be paid. But many party rental pros note that some clients do a far better job than others at making deals that make sense for...
NO MATTER HOW pretty its plates or chic its chairs, a party rental company is measured by its ability to get on the road and deliver the goods. Employing drivers who don't drive safely can make an entire operation crash...