WHEN IT COMES to keeping Montreal's biggest fund-raiser fresh, 55,000 daffodils will go only so far. Alison Silcoff, whose Montreal-based Alison Silcoff Events produces the Daffodil Ball for the Canadian Cancer Society, says original decor...
The launch of a TV ad campaign for M&M candies was a sly blending of humor and branding at an event staged Thursday by Hollywood-based Rabin Rodgers Inc...
SINCE HER START in 1969 selling bus tour tickets at a Washington hotel, Linda Higgison has shown an uncanny ability to foresee and adapt to the evolving event and meetings industry. She is now CEO of Washington-based the TCI Companies, a multi...
FOR COLJA DAMS, taking his German-based company's event expertise international means more than simply setting up satellite offices. There's also the matter of mind-set — a factor that he says often differs dramatically between, for example...
FOR THE HONG KONG Travel Bureau's re-branding launch, it wasn't just the meaning of the message — that today's Hong Kong is a dynamic fusion of old and new, East and West — but the volume of the voice that mattered. “The event had to scream out...
WHILE ONE CRITICISM of the event industry is its tendency to create waste, many event professionals are developing more environmentally sensitive special events. Here, event experts describe the steps they are taking to reduce waste and to ensure...
ALL RITA, EVERY YEAR. That's the theme scheme behind the annual Alzheimer's Association's Chicago Rita Hayworth Gala, which has been nominated for a Special Events Magazine Gala Award. The event honors the legendary movie star, who succumbed to...
WITH SO MUCH to celebrate — a new science building's grand opening, the creation of a scholarship, and the impending retirement of an esteemed university president — Jeannie Henderson knew that the University of San Diego's June gala would be both...
