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Special Events
Heart of New York: Collective Paper Aesthetics Puts DIY Heart Sculpture in Times Square
Special Events Staff Jun 13, 2017

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Heart in Times Square
Photo by Jason Isolini

From May 18-22, Design Pavilion presented a five-day cultural event, with a curated set of interactive displays bringing design and innovation directly to Times Square's newly renovated plazas. 

Everyone invited to help design the heart
Photo by Jason Isolini

For this event, the Consulate General of the Netherlands in New York invited Collective Paper Aesthetics to animate the plaza by presenting hands-on design experience to all.

'Make America ♥ Again'
Photo by Jason Isolini

"Make America ♥ Again" provided a blank canvas for visitors and passersby to create their own architectural/urban models.

'From the studio to the street'
Photo by Jason Isolini

The project celebrated design through shifting the interdisciplinary participatory place-making process from the studio to the street, from the professionals to the citizens. Everyone can be a designer.

World joins in
Photo by Jason Isolini

Putting the project at one of the world's busiest pedestrian areas was a success. Tourists visiting the city from all over the world, families on their way to and out of the theater, design lovers, and those who never heard about the project before enjoyed the constructive activity on the grass lawn.

'Artists' at work
Photo by Jason Isolini

Collective Paper Aesthetics is a Rotterdam-based studio headed by artist Noa Haim.

Close-up
Photo by Jason Isolini

A close-up.

Creative team credits
Photo by Jason Isolini

The creative team included Ilene Shaw of Shaw & Co. Productions; Harry Allen served as creative director.

Funding from the Netherlands
Photo by Jason Isolini

The project was funded by the Consulate General of the Netherlands in New York and Stimuleringsfonds Creatieve Industrie.

Lawn from SYNLawn
Photo by Jason Isolini

Grass lawn was provided by Anastasia Phillips, owner, SYNLawn New York. 

Thanks to volunteers
Photo by Jason Isolini

Volunteers came from New York School of Interior Design, Parsons School of Design, City College of New York, The Pingry School and IN-Tech Academy.

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