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Special Events
High-Gear Gala: RG Live Events Revs up the Petersen Automotive Museum Gala
Special Events Staff Mar 22, 2016

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Façade inspires gala design

Guests arrive at the museum to find an event that keys upon both the museum's striking new façade and textural elements of the automobile.

"I was inspired by the fluidity of building’s facade and wanted to bring the excitement of the exterior into the event space we constructed for the gala," explains RG Live Events executive producer Diana Rayzman.

Car-theme step-and-repeat

The step-and-repeat showcases sponsors and--of course--a gorgeous car.

Modern floral

Floral Art LA designs modern tabletop florals that incorporate round spheres and streamlined boxes, a nod to to elements found in the modern automobile.

Race-ready bar

A race-ready bar from Revelry Event Designers.

Drago Events handles catering

Drago Events oversees catering.

Canapes and cars

A tray-passed appetizer among the car displays.

Sleek spoons

A tray of sleek spoons.

Gleaming barstools

Gleaming barstools from Revelry Event Designers.

Stunning tent

Guests enter a breathtaking tent with a clear top and filled with chrome decor, mirrored tabletops and live entertainment.

The 82- by-196-foot Losberger tent structure, provided by Town and Country Event Rentals, is installed on the third level of the museum’s parking structure.

Entrance to the tent includes glass front panels and three sets of glass doors.

Another view

Another view.

As the sun sets

The view as the sun goes down.

 

Lighting by Images by Lighting

Images by Lighting provides an array of lighting techniques to create a beautiful, layered look that shifts with the program’s entertainment.

Complex lighting plan

The lighting for the evening is extensive, including table pinspots and stage lighting, to intelligent lighting rigged from above and LED lighting set around the room that sequence throughout the evening.

"Petersen Red"

The room is first washed in the vibrant “Petersen Red,” which then segues into deep blues and purples and other tones to complement the entertainment.

The lighting design not only enhances the event design, but also punctuates the emotion of the evening through creative use of color.

Dining room in daylight

A view of the dining room setup in daylight.

Drago Events menu

The menu from Drago Events:
First Course
Persimmon Carpaccio, Butter Gem Lettuce, Gorgonzola
Ram’s Gate Winery 2012 Chardonnay, Carneros

Second Course
Mediterranean Seabass, Soft Polenta, Baby Fennel, Asparagus, EVO Ram’s Gate Winery 2013 Pinot Noir, Carneros

Dessert and Coffee
Butterscotch Budino Coppa, Rosemary Praline, Chocolate Creme and Assorted Petit Fours
Ram’s Gate Winery 2013 Late Harvest Zinfandel, Sonoma Valley

 

Table design

The pretty tables. 

The dining room is designed with both round and square tables, with the floral design following the shape of the tables.

The florals are low profile and designed in a circular or square tray with tightly packed beds of white hydrangeas and orchids.

Another view

Another view.

Tables and chairs from Revelry

Guest seating is designed using modern chrome dining chairs and mirrored tables provided by Revelry Event Designers.

Gleaming tabletop

A gleaming tabletop.

Stunning staging

The tent has not one but two main stages. The circular center stage is surrounded by a floor-to-ceiling translucent scrim that allows for 3D projection mapping.

No Static Pro AV provides four-projector image mapping on the center Kabuki screen as well as all the video projections, image mapping, playback and two wireless HD cameras.

Stereo Bot designed and installed the custom curved ceiling structures and arch stage frame suspended in the tent.

Entertainment traces automotive history

The evening's entertainment presents a visual interpretation of automotive history through a mix of live entertainment and 3D projection, including images from the Petersen's collection.

Acts range from Great Gatsby-era "feather girls" to disco to the "Uptown Funk" finale.

Gatsby-era act

Gatsby-era act.

1940s act

A swinging 1940s act.

Into the 1950s

And into the 1950s with "Marilyn Monroe."

Dreamy scene

A dreamy scene.

Busy auction

A bagpipe musician.

Sotheby's handles the fundraising auction.

 

Rousing finale

The "Uptown Funk" finale brings guests to their feet.

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