Your messaging must be consistent, so customers can easily recognize it’s you. Without consistency, you won’t have the glue that holds your brand together or an identifiable piece that makes you stand out.
Some clients have it in their heads that they’re always right, but that simply isn’t the case. You are the expert! It doesn’t matter that they’re paying you; they do not have the right to disrespect you and your team.
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Great leaders are resilient in the face of difficulty, so it's time to step up to the plate and be the guide your network needs.