The first five years in a new business are the most trying, due to the inevitable lull in wedding off-season, business expenses and the overall risk of branching out on your own. If you’re one of the lucky few to make it past the five-year mark...
The end of the year tends to be a point of reflection for wedding professionals--reviewing the season as a whole while also looking ahead to what may be. It’s commonplace to focus on the key moments and trends shaping weddings themselves, but it’...
Well, I am approaching the six-month mark of leaving behind the day-to-day operations of a rental business. During this time I have had the opportunity to visit many rental operations throughout the U.S., see several manufacturer reps, attend tra...
Consistently publishing on your blog is one of the best ways to drive traffic to your website. But the hardest part is coming up with something new to say week after week after week. Perhaps you’ve tried updating your blog regularly but after a f...
Silicon Valley start-ups are disrupting huge markets by reinventing the traditional way of doing things. Remember when you had to wait and chase down taxis? Enter Uber: Just click a button on your smartphone and “voila!”--your ride awaits. Gone a...
At NRG Digital we are often asked what components are essential for a successful event. Of course, there is no “one size fits all” solution as events vary, objectives differ, and crucially what one client measures success by, is not the same as a...
As the year comes to a close, many event professionals find themselves at a point of reflection, drawing similar conclusions: that there simply is not enough time in the day.
While marketing and sales is often at the forefront of business planni...
If found guilty of copyright infringement, under the criminal portion of the law, or liable, under the civil portion, you may face a penalty of five years imprisonment and up to $250,000 in damages.
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How do you behave at a fellow producer’s event (or any event that you are attending but not working at)?
That’s what I was wondering when I locked eyes with a producer colleague talking up a car salesman as I was walking around a launch event ...
