Today, wearable technology is built and incorporated into most of what we do--whether it’s through items of clothing or accessories that can be worn comfortably. However, with technology progressing at a rapid speed, these wearables can now outpe...
An event is only as strong as its vendor team. If you are looking to create successful and seamless events, smart organization and keen awareness are key to success. However, efficiency is another hugely important aspect of your event business th...
The concept of branding elicits thoughts of logos, websites and marketing brochures. But in this day and age, it’s imperative to think beyond your event company’s initial “look” to understand that branding also focuses on how you make your client...
Despite the crucial role of technology in the Middle East (the audience is fascinated by the new new thing!), the real value the meetings and events industry has become more and more apparent: bringing people together and enabling social int...
No matter the industry, live events are a great opportunity for brands to reach consumers. With the right type of real-time, relevant content and the power of a shared experience, brands can leverage live events to drive consumer engagement. Howe...
Corporate entertainment – the face of which is the annual company holiday party – has changed over the years. Once an occasion for employees to gather around the punch bowl to celebrate the winter holidays and a year of hard work, holiday parties...
