Abbey Party Rents, Dallas Competing in the tough Dallas rental market, you've got to think of a way to stand out. So Abbey Party Rents went Hollywood. John Jakob, company president, has some background in the movie business in Los Angeles and used...
It all started with a vintage humidifier. John Jakob, president of Abbey Party Rents in Dallas, had a 1920s humidifier on his desk, one of the many eclectic objets decorating his office. One day, a client came in and asked to rent the antique for...
OUR INDUSTRY IS a remarkable blend of creative professionals. We have different talents and different areas of expertise. So when I was curious about what new sales and marketing strategies some of the top rental companies would be using to boost...
Cloth Connection, New York Barbara Davis prides herself on knowing what her clients want-sometimes even before they know it themselves. With 19 years of experience in the specialty linen rental business, Davis predicted that shades of gray would...
The Gala Awards Ceremony & Celebration, sponsored by Special Events Magazine, honors a wide variety of event professionals and their events. This year, the ceremony was held at the Peabody Hotel in Orlando, Florida on January 10, the last...
As the level of competition in the party rental industry grows, it is becoming increasingly necessary for suppliers to find a way to distinguish themselves. From warehousing props to customizing computer software systems to accessing the Internet...
Stuart Rental Company, Sunnyvale, California Susan Kidwell is already realizing the benefits of exploring a new frontier. By setting up a site for Stuart Rental Company on the Internet's World Wide Web, she is connecting with providers, suppliers...
NO, IT ISN'T isn't eggs Benedict with a gin and tonic or bagels and lox washed down with a martini. A "cocktail brunch," according to its creator Rosemary Howe of New York-based Barraud Caterers, combines the informality and hominess of brunch...
M & M Party Planning and Rental, Carol Stream Illinois With 25 years behind him as an event planner, Michael Berk decided it was time to shake things up and make his mark on the rental industry. So, in 1993, he purchased Naperville Rental, a 3...