You may have years of wedding planning experience under your belt, but unless your business understands the mind-set of the millennial bride, you risk losing out. Here, insights from Ilana Stern, founder of Wedding Way:
It's no surprise that today's wedding traditions differ from those of our grandparents and even parents, but did you ever wonder why? No. 1: She finds inspiration online and offline. "Today's millennial bride is driving inspiration from Pinterest as well as from wedding magazines." No. 2: She knows how to shop smartly and still have fun. "A level of efficiency while still having a delightful experience is something that is really unique to the millennials and something that they look for in a lot of different elements of their life. -- Popsugar
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