Event Pros: Marry Your Social Media Metrics for Better Analysis

Feb 18, 2020

This social media pro gives tips to wedding professionals on turning their social media efforts into business leads.

Couples Toss out Tradition, Aim for Personalized Weddings, Knot Study Says

Feb 13, 2020

Engaged couples today want personalized weddings that showcase their cultures, values and unique lifestyles, according to the 13th annual “Real Weddings Study," from the Knot.

Juggling a Brick-and-Mortar Store with Event Clients

Feb 10, 2020

A brick-and-mortar operation can help your event business along with an online presence--here's how.

Adapting Your Wedding Business to Today’s Trans Couples

Feb 06, 2020

Tips on making a wedding business inclusive in the gender-fluid world of today.

Size Matters: How Does Your Event Company Stack Up?

Feb 03, 2020

The team from Senik is developing size metrics for event companies to be shared at The Special Event 2020.

What You're Reading: Top Special Events Stories for January 2020

Jan 29, 2020

From wedding "don'ts" to the coolest cocktails, here are your best-read Special Events articles for January 2020.

How Rental Pros Can Marry the Ideas of the Bride and Groom

Jan 27, 2020

Use your expertise in event rental to guide engaged couples to the wedding of their dreams.

Six Big Trends in the Business of Weddings for 2020

Jan 22, 2020

This wedding educator shares six top trends driving the wedding business in 2020.

I Don’t: Wedding Pros List the Worst Trends They’ve Heard

Jan 09, 2020

From be-your-own bartender to axe-throwing, here are some of the wedding trends that are driving the pros crazy.

Wonderful Weddings: 2020 Gala Award Nominated Weddings--Part 2

Jan 08, 2020

See more amazing weddings nominated for the 2020 Special Events Gala Awards here. From NOLA inspired to Detroit chic, it's all right here.