Special Events
6th annual Corporate Event Marketplace Study

6th annual Corporate Event Marketplace Study

In-house corporate planners will be a busy bunch: In this survey, nearly 30 percent say they will stage more events this year than in 2006, and a whopping 42 percent predict that 2008 will be even busier than 2007. And independents have been busy responding to RFPs — 37 percent of respondents this year say they contract with independent planners, up from 27 percent last year.

STAGING EVENTS

Approximately how many corporate special events (including incentive trips, gala product launches, marketing events, recognition dinners, company picnics, etc.) will your company stage in 2007? Percentage of respondents

Will the number of corporate events that you stage this year be more or less than your “typical” amount? (Data below compares responses from last year with this year.) Percentage of respondents

We will stage more events this year
2003 17%
2004 25%
2005 27%
2006 26%
2007 29%
We will stage about the same amount
2003 67%
2004 68%
2005 68%
2006 67%
2007 63%
We will stage fewer events this year
2003 16%
2004 7%
2005 5%
2006 7%
2007 8%

How will the number of events you stage next year compare with this year? Percentage of respondents

We will hold more next year
2003 24%
2004 28%
2005 27%
2006 39%
2007 42%
We will hold approximately the same
2003 68%
2004 68%
2005 68%
2006 58%
2007 54%
We will hold fewer events next year
2003 8%
2004 4%
2005 5%
2006 4%
2007 4%

BUDGETING

How do you expect your company's budget allocation for staging corporate special events to change next year compared to this year? Percentage of respondents

Increase by more than 10%
2003 6%
2004 7%
2005 7%
2006 6%
2007 9%
Increase by 6% to 10%
2003 5%
2004 11%
2005 6%
2006 11%
2007 15%
Increase by 1% to 5%
2003 20%
2004 25%
2005 23%
2006 25%
2007 30%
Stay the same
2003 45%
2004 39%
2005 40%
2006 36%
2007 31%
Decrease by 1% to 5%
2003 10%
2004 6%
2005 6%
2006 4%
2007 3%
Decrease by 6% to 10%
2003 3%
2004 2%
2005 2%
2006 3%
2007 3%
Decrease by more than 10%
2003 2%
2004 1%
2005 3%
2006 3%
2007 1%
Unsure/no answer
2003 9%
2004 11%
2005 13%
2006 14%
2007 9%

TAKE IT OUTSIDE?

Do you contract with independent event planners? Percentage of respondents

Yes
2003 28%
2004 27%
2005 28%
2006 27%
2007 37%
No, with no plans to contract with independent planners
2003 59%
2004 64%
2005 61%
2006 62%
2007 53%
Unsure/no answer
2003 3%
2004 7%
2005 5%
2006 5%
2007 1%
No, however, we are considering it
2003 10%
2004 9%
2005 6%
2006 7%
2007 9%

MEASURING THE PARTY'S PAYOFF

Do you attempt to measure the ROI (return on investment) of your special events? Percentage of respondents

Yes
2003 32%
2004 36%
2005 44%
2006 56%
2007 51%
No, however, we are considering it
2003 22%
2004 29%
2005 23%
2006 20%
2007 21%
No plans to measure ROI
2003 32%
2004 20%
2005 24%
2006 13%
2007 20%
Unsure/no answer
2003 14%
2004 15%
2005 9%
2006 11%
2007 8%

What methods do you use to measure the ROI (return on investment) of your special events? Multiple answers possible

Response from attendees 70%
New client leads 63%
Client retention 60%
Total attendance 59%
Revenue 58%
Sales 48%
Response from management 44%
Surveys 43%
Other 4%
TAGS: Archive
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish