Special Events
6th Annual Hotel Event Survey

6th Annual Hotel Event Survey

CHECK THIS OUT …. This year's survey of hotel/resort readers shows that that 43 percent of respondents expect to stage more special events this year than last, and 60 percent expect a stronger year in 2008 than 2007. And many hotels say they are betting on business events; our readers report that business events make up 60 percent of their event business today, up from 43 percent in 2002.

HOW EVENTS ADD UP

Approximately how many special events (including weddings, bar/bat mitzvahs, birthday parties, corporate parties, holiday parties) does your hotel or resort stage annually?

Percentage of respondents
1 to 49 events 14%
50 to 99 events 10%
100 to 499 events 41%
500 to 999 events 6%
1,000 to 1,999 events 7%
2,000 or more 6%
Unsure/no answer 15%

What proportion of your special event business is business events vs. social/private events?

BUSINESS
2002 response 43%
2003 response 53%
2004 response 57%
2005 response 58%
2006 response 57%
2007 response 60%
SOCIAL/PRIVATE
2002 response 57%
2003 response 47%
2004 response 43%
2005 response 42%
2006 response 43%
2007 response 40%

In terms of revenue, which area provides the greater growth opportunity for your property?

STAGING BUSINESS EVENTS
2002 response 50%
2003 response 43%
2004 response 48%
2005 response 55%
2006 response 52%
2007 response 52%
STAGING SOCIAL EVENTS
2002 response 47%
2003 response 52%
2004 response 49%
2005 response 36%
2006 response 41%
2007 response 46%

Will revenue increase, decrease or stay the same over the next 12 months in the business category?

Increase 67%
Increase by 1% to 9% 29%
Increase by 10% to 19% 41%
Increase by 20% to 29% 14%
Increase by 30% and more 11%
Stay the same 28%
Decrease 4%

Will revenue increase, decrease or stay the same over the next 12 months in the social category?

Increase 64%
Increase by 1% to 9% 25%
Increase by 10% to 19% 40%
Increase by 20% to 29% 18%
Increase by 30% and more 12%
Stay the same 33%
Decrease 2%

FORECASTING THE FUTURE

Will the number of special events that you stage this year be more or less than your “typical” amount?

WE WILL STAGE MORE EVENTS
2002 response 22%
2003 response 32%
2004 response 49%
2005 response 38%
2006 response 46%
2007 response 43%
WE WILL STAGE ABOUT THE SAME AMOUNT
2002 response 48%
2003 response 47%
2004 response 29%
2005 response 29%
2006 response 33%
2007 response 37%
WE WILL STAGE FEWER EVENTS THIS YEAR
2002 response 30%
2003 response 20%
2004 response 6%
2005 response 8%
2006 response 7%
2007 response 10%

HOW WILL THE NUMBER OF EVENTS YOU STAGE NEXT YEAR COMPARE WITH THIS YEAR?

WE WILL STAGE MORE EVENTS NEXT YEAR
2002 response 54%
2003 response 57%
2004 response 67%
2005 response 60%
2006 response 64%
2007 response 60%

WE WILL STAGE ABOUT THE SAME NUMBER NEXT YEAR AS THIS YEAR

2002 response 39%
2003 response 41%
2004 response 29%
2005 response 29%
2006 response 33%
2007 response 37%
WE WILL STAGE FEWER EVENTS NEXT YEAR
2002 response 7%
2003 response 2%
2004 response 4%
2005 response 5%
2006 response 3%
2007 response 2%

BRINGING SOMETHING TO THE PARTY

How much revenue do special events contribute to your hotel/ resort annually?

LESS THAN $100,000
2002 12%
2003 10%
2004 11%
2005 6%
2006 8%
2007 9%
$100,000 TO $499,999
2002 15%
2003 19%
2004 22%
2005 16%
2006 18%
2007 14%
$500,000 TO $999,999
2002 14%
2003 17%
2004 16%
2005 10%
2006 12%
2007 15%
$1 MILLION TO $1.9 MILLION
2002 20%
2003 19%
2004 18%
2005 17%
2006 19%
2007 14%
$2 MILLION TO $4.9 MILLION
2002 12%
2003 14%
2004 10%
2005 10%
2006 17%
2007 12%
$5 MILLION TO $9.9 MILLION
2002 13%
2003 9%
2004 5%
2005 12%
2006 7%
2007 10%
$10 MILLION TO $19.9 MILLION
2002 5%
2003 5%
2004 1%
2005 3%
2006 5%
2007 6%
$20 MILLION AND ABOVE
2002 2%
2003 2%
2004 5%
2005 2%
2006 4%
2007 6%

“What does your hotel banquet/catering department do that makes your special events stand out?”

Statistics are only part of the hotel event story. Here, our respondents share what makes their special events truly special …

“We hardly pursued this in the past, but now we have a wedding specialist and created a lavish wedding office to attract brides.”

“We have a separate event department that handles decor and entertainment. We focus more on the branding aspects of events for our corporate clients.”

“We handle everything that has to do with setup for the property. One major outdoor event for six days draws half a million people. Banquet handles all setup, teardown and a lot more during the event.”

“Our staff offers exemplary customer service. They assist guests in their setup if needed, and the word ‘no’ is never heard.”

“Our presentations are all original. The food and beverage department is continuously looking for new ideas and trying out new products with guests.”

“We are a smaller hotel, so we are able to interact more with all of our clients. One specific thing we do is a ‘fond farewell’ for our groups. At the end of their meeting, we generally have a candy-shop break or other goodies for them to take on the road with them when they leave the hotel.”

“We work completely with our guests — not only for them.”

TAGS: Archive Venues
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish