Special Events

In brief for July 19 2006

Classic Party Rentals revamps Web site L.A.-based party rental giant Classic Party Rentals announced last week that it is debuting a new Web site template that over the next year will be implemented into each of Classic's 16 divisional sites. Visitors will experience "increased ease of use, more direct access to products, and a tighter link between the company-wide site and each 'local store' site," the company says ...

Short-term stadiums prove popular Cities are saving money and boosting tourism by constructing temporary stadiums for world-class athletic events. For example, World Cup sponsor Adidas built a temporary stadium in Berlin for about $6.4 million, the Wall Street Journal reports, where fans watched a televised version of the game being played across town. Their tickets cost only €3, versus the €120 to €600 fans paid to see the final live. Germany played host to 12 corporate-sponsored "fan fests" during World Cup games ...

Eureka ... they're in business! The production facility and offices of Binghamton, N.Y.-based Eureka Tents suffered flood damage during the record rains in June, but the company has set up temporary office space and resumed normal office functions. The distribution center and warehouse were not affected, and all finished goods at the warehouse are safe. The company asks customers to contact their representatives using the usual means.

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