Sequoia Productions of Los Angeles opted for something old and new when designing the 59th Annual Primetime Emmy Awards Governors Ball, chaired by Geriann McIntosh. Last week, the media got a sneak peek of the event--part of the "Green with Emmy"-themed broadcast and ceremony--slated for Sept. 16 at L.A.'s Shrine Auditorium, where old-school style and modern-day "green" thinking merge.
ART DECO DECOR
Event producer Cheryl Cecchetto will highlight old Hollywood glamour with an art-deco-meets-Modern-Nuevo look for 2,800 guests. BBJ Linen's custom-made luxe black and gray tablecloths in organza, silk and satin trim will grace the tables with Chameleon Chairs of Hawthorne, Calif., providing seating. Flower containers designed to tie in with the tablecloths and Lalique Boule vases from Bloomingdale's will hold calla lilies, orchids and white roses by Mark's Garden of Sherman Oaks, Calif. Ten-by-10-foot fabric chandeliers will light the surroundings, courtesy of Images by Lighting and Keith Greco Decor--co-designer of the event's architecture--both of Los Angeles. And for the first time in a decade, the Emmy statuette itself will take center stage. Emmy silhouettes and statuettes--both huge and small--will be accents throughout the decor--part decoration, part strategy. "We're branding. We're no fools," Cecchetto tells Special Events Magazine. "Special events are an incredible way to advertise," she adds. Additional touches to the evening's decor include a rotating stage and gloss-white dance floor. For her part, Cecchetto loves producing the Governors Ball for the tenth time. She says the repeat business is like her clients "going back to a hairdresser and saying, 'Go for it!'"
Even while highlighting the glamorous look of days gone by, Cecchetto and company will embrace the environmental ethics of today. When the event is over, flowers will be donated to the Mattel Children’s Hospital at UCLA. Untouched food also will be donated, while leftovers will be composted. Yet, reducing the carbon footprint of such a large event gave Cecchetto a sense of where the industry can improve. "There are not a lot of diesel trucks available," she says. "We need more sources." The menu from Los Angeles-based Patina Catering will be organic, sustainable and local--coming from a 150-mile radius. The meal will consist of:
· A tower of mango and Dungeness crab with a sweet ginger-soy reduction
· An entree of beef filet mignon and red wine braised short rib, marrow flan, potatoes fondante and asparagus
· A Dove dark chocolate cup with cherry vanilla cake, milk chocolate mousse, berries and champagne gelee.
Patina director of catering Laurence Whiting says the meal is organic as much as possible, but there are some small exceptions. "The organic beef, for example--their feed isn't necessarily organic," he says, "but the animals have not been injected with hormones and antibiotics." And while green is the theme for the 2007 Emmys, will the Emmy Awards committee tie the eco-minded philosophy into whatever theme they use next year? Cecchetto asserts, "They won't stop now."
Photos by Special Events Magazine