Special Events

PRO TIPS

For event planners looking to boost business or branch out on their own, “Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge,” by veteran event planner Judy Allen, offers advice on standing out in the crowded event market. Topics — complete with useful examples — include how to target your talents and raise the visibility of your company; how to zero in on niche markets while developing new business; and how to weigh the costs and benefits of becoming your own boss. The book also includes valuable information on special event industry certification programs, associations and media resources. For information or to order, contact publisher John Wiley & Sons at 877/762-2974 or visit www.wiley.com.

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