There is no doubt that there are advantages to having celebrities at events. They certainly attract media attention, can drive ticket sales, help secure sponsors, lend additional credibility and, in general, add an extra element of excitement, glitz and glamour to any occasion. They also can be very demanding and difficult to work with.
Whenever I'm asked to be a guest lecturer or run a workshop on working with celebrities, I always ask the audience, “How many have worked
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