IN-HOUSE MEETING planners be warned: If your internal auditing department hasn't yet taken an interest in your meeting spend documentation, it's only a matter of time. That's because section 404 of the Sarbanes-Oxley Act — a bill enacted in 2002...
IN THE ARENA of event marketing, placing clients ahead of their competition is a key challenge. Defining brands, promoting products and generating buzz for media- and market-hungry clients all require new ideas and innovative supplier sourcing...
She may not have intended a career in meetings management, but that hasn't stopped Sharon Marsh, CMP, CMM, from making successful meetings her mission. And not just her own meetings, either. The corporate meeting professional (most recently with...
NEW OPPORTUNITIES, new pressures — DMCs are in the same state of flux as all segments of the special event industry. Offering his global perspective is Matthew Sheppard, chief operating officer of Alexandria, Va.-based Destinator by PGI, with...
WHAT BETTER WAY to give preferred meetings clients a taste of your properties' culinary talents than by letting them experience your top toques in action? Such was the bright idea behind Festivex Special Events' “Iron Chef” theme dinner for client...
WHEN COSMETICS COMPANY BPI approached David Skovron to design the July launch of L'eau Bleu D'Issey, a new men's fragrance from fashion label Issey Miyake, he knew he needed to catch the eye — and nose — of his audience. The president of New York...
YOU DON'T ASK for cola when you're thirsty; you ask for “Coke” or “Pepsi.” Do you want coffee or “Starbucks”? Would a plain shirt or one with your favorite sports team logo be more memorable...